Ep. 58. They struggle with the three Cs - Why Many Jesus Followers Don't Profit From Their Purpose

The Triangle of Success: Mastering the 3 Cs

This episode is repurposed from a Facebook Live event. I discuss what I call the 'Triangle of Success' and introduce you to the three essential Cs: Confidence, Communication, and Commerce. These elements are crucial for anyone looking to profit from their purpose. I begin by defining success in terms of purpose, productivity, and potential. Sharing personal stories from my childhood in Nigeria and my university years, I emphasize the paramount importance of confidence and how God consistently encourages courage. We also explore how effective communication is vital in building relationships and impacting lives, alongside the necessity of mastering commerce, or selling, as a means to create value and attract committed clients. I end with an invitation to join my five-day Purpose-Driven Course Creation Challenge, designed to help you solidify and potentially launch your own profitable course ideas.

00:00 Introduction to the Triangle of Success
00:14 Defining Success: Purpose, Productivity, and Potential
02:33 The First C: Confidence
09:00 The Second C: Communication
13:39 The Third C: Commerce
22:46 Conclusion and Call to Action

Join My Next Free "5 day Purpose Driven Course Creation Challenge" - https://www.ucheokere.com/5daychallenge

Transcript

Speaker: 0:00

today, I wanna talk to you about what I call the triangle of success and the three Cs, I believe these three Cs are inevitable. Anybody who will profit from their purpose will get a handle of these three Cs. And I use the word success by my own definition, not just as the world sees success, because I believe success is defined by three things. Okay? Success is defined number one, by purpose. You cannot be successful outside your purpose. You can do every other thing until you do the thing that you were born to do. You cannot be said to be successful. I remember growing up as a child in Nigeria. My dad, almost every evening, my family, when he comes back from work, will send me on an errand. Sometimes it's to go and see if, a friend of his was at home down the road, and I will just go, okay, he's here at home, it's Mr. Chike at home. And I'll find, I'll come and tell him, and then he will go over see him, or he will invite him over. On some occasions, I would leave the house and on my way to the place, which would be less than five minute walk, I would meet some friends on the road and get carried away. And we start playing and I forget what it was I was sent to do. Now at some point I'll come back to my sense, but I've forgotten what it was my dad sent me to do. So I remember I was sending to Mr. Chi's house, but I won't remember what I was asked to say to Mr. Chike. So I get there if I remember somehow. I just remember this particular, I just got there, knocked on the door. They opened the door. I just looking at the man, I didn't, I didn't know what to say. Now I could say anything to him, right? But until I delivered the message that I was sent to deliver, I cannot be said to have been successful. I just wonder, and this is one of the things I dread the most, that when I see Jesus, okay, when my time here on Earth is done and, and I see him face to face. If he's gonna say to Che, there were 10 books, were there was this, there was that, that you had the potential I give you the seed to produce these things, but this is how far you choose to go. Okay. So that's purpose. Purpose is defined, or rather, success is defined by purpose. But success also I believe, is defined by productivity and that impacts, so the difference we make in other people's lives. Okay. these three things I wanna talk about, I believe, are things that we need. If we're gonna be people of purpose, if we're gonna be people who are productive, we need these three things. Success is also defined by potential. Okay? How much of my potential I actually use. These are my three Cs for success. The first one is confidence. There's a reason. Think about it. Why? Why, why would. Almost everybody got calls in the Bible. The first thing he almost says to them is, be strong and be courageous, or do not be afraid. In other words, be confident. I am God. I'm the one who has called you. I'm, I'm given you all the resources you need. But hey, if you're gonna succeed in this thing, you have to be confident for yourself. I cannot be confident for you. This is something you have to do for yourself. Why would God instruct almost everybody cold? In scriptures to take heart, be courageous. Fear not confidence must be really, really important. Confidence by definition is an assurance that something is going to happen, so it's a belief that something is going to happen. So if we're talking about purpose here, it's an assurance that I've got something to give. I've got something. God has put something in me and that people want this thing that I have. If I'm gonna profit from a purpose we have, we'll be a people who are confident. We'll be a people who are guaranteed, who have that guarantee in our hearts that we do have something. To offer. I've learned in my time that the loudest people are not usually the ones who have the most stuff to offer, but they have something many times, which the people who have stuff do not have. They have confidence. They just go out there and they talk. They just go out there and they give what they have. What's the worst that could happen? They get feedback. They go back and refine and prove themselves and go again. Whereas the person who actually has some good stuff is afraid of what people will say, is concerned that they're not good enough. They're waiting for the perfect day before they step out. All because of a lack of confidence, all because of a lack of assurance. All because of a lack of certainty. Of an outcome. We look at people sometimes and we say, oh, I wish I was as confident as this person. I'll never forget. my days, in the university, my undergraduate days in university in Nigeria, I was very keen to, I wanted to preach, I wanted to talk to people about Jesus, but I wanted to do it in a safe environment. I wanted to do it in church where I was safe, but I thank God for good friends. I had my very good friend. Al K he, he said to me,'cause he then was pastor in a teen church in the redeem Christian Church of God, somewhere in Port Alco. And I shared my burden with him and he challenged me and said, come on Richard, why are you waiting for a pupi? Look at our classrooms every day. When we come to class, there is at least 30 minutes when people are gathered before the lecturer shows up, go up there and do your thing. That really challenged me, inspired me, and encouraged me. And I started preaching in front of people. In class. But I knew deep down in my heart, it was a lack of confidence. I was waiting for a safe environment. I was waiting for people to invite me to create a stage for me, more or less, whereas I could create my own stage equally, I was a little bit more confident. So that's the challenge for you and I today. What's stopping you from stepping out? what's the limit? What's the thing that is stopping you? From taking the stage, creating your own stage. Are you waiting for someone to hand you over the microphone? Are you waiting for someone to create the stage for you, for you to come and manifest and give what you have? Or are you gonna step out and do the thing that you believe God has put inside of you? What's stopping you? God will say to you, be courageous. Fear not. All right. That's the first thing. Confidence is critical. nobody's born with a hundred percent confidence. I was saying we look at people and we say, oh, I wish I was this as confident as this person. Nobody's born a hundred percent confident. Nobody, absolutely nobody. People become confident or more confident as they step out. The more you step out, the more confident you will be. the very thing you are afraid of doing right now, the very thing you are afraid of doing right now. If you manage and push yourself and overcome that iner and do that thing, whether it's to make a social media post, whether it's to record a video and post you on, on YouTube, whatever it is, do that thing the first time. You will find that your confidence, your level of confidence increases and the second time you want to do it is gonna be better. There will always be people who have a go at you. There will always be people who attack you. I want ads for my services and for the things I sell. And so, I mean, gotta be careful what I say, but I receive a lot of toxic responses. First of all, I'm talking about God and then maybe some other things. People look at me and see so people find I'm an easy target, alright, of scam, fraud, star, all of these things. People sell things I. Those people will always be there. They will always be there. So if the reason you are refusing to step out is because you don't want to be attacked, you don't want your message to be attacked, you don't want your person to be attacked. You've really got to sit down and ask yourself, what is more important to you? Is your purpose more important to you? Is the reception you get when you see Jesus more important to you than the attack from somebody who doesn't know you. Someone looks at, looks, looks at me on Facebook and says, is a scam. He's just trying to someone. If someone says that you're selling something that doesn't exist, I hadn't sold anything. I wasn't asking him for money, but this guy doesn't know me. He doesn't absolutely knows nothing about me. So should I allow a stranger's opinion then to be the thing that stops me from pursuing God's purpose for my life? Okay, so if you wanna build confidence, whether it's in communication, whether it's in serving words, it's in using your gift, whatever it is, the starting point is to dare to do that thing that you are afraid of doing today. True confidence really builds when we step out and do the thing that we're afraid of. Dreams, there's a lot more I could see on confidence, but I'm gonna move on. The second C, in my Triangle of Success. I think confidence is like the base. If you think of it like a triangle, confidence is like the base. The second C, which is one of, I'm just calling my phone. The second C is communication, right? If you are going to profit from your purpose, you will inevitably. Have to work on your communication. Life is about relationships. Everything you're gonna do in life is going to be about relationship. God looked at Adam and said to him, it's not good for man to be alone. Your purpose is not gonna be fulfilled in isolation. It's gonna be fulfilled in relationship with other people. Either you're serving them, they're your clients, or you're providing, it's gonna be in relationship with people. The impact you're going to make is gonna be on people. So you will have to be able to communicate, you will have to be able to communicate with people, whether it's verbal, oral, you will have to communicate. Thank you, Inca. So communication is critical. Again, none of us is born with an excellent tool set of communication skills. We all have to go. In our ability to communicate, we all have to, we begin to go in our ability to communicate when we are conscious, when we, when we are self-aware, the body grace of God. I've been preaching for years. My preached my first sermon as six. I was six years old. I preached my first sermon and almost from then really I always had the opportunity to talk in front of people. I moved to the uk. And with a little bit of a reputation with people who knew me back in Nigeria when I moved to the uk, I had a little bit of confidence that I could talk. I mean, if you give you a microphone, I'll speak and people would at least have something to say. But something happened in the church that I was in then I became one of the elders in the church. And so I had the privilege to share once or twice. So one of those Sundays I had the privilege to preach. I was giving the microphone too, and I preached, I did my thing, and when I finished this elderly gentleman in the church, then I think I should say his name, he's a retired. I said, Mr. Of God, minister, and he walks up to me and he says, wow. Wonderful message. I've been preaching for over how many years, 40 years or so. He said, I don't think I've heard somebody preach. He blew my trumpet. My head was just expanding. I was feeling like, oh, this anointing is working. And then he said to me, however, I could only make out 25% of what you said. I said, what? What are you talking about? He said, yes, because you were talking as if someone was chasing you. you were racing. You were too fast. Up till that point, I didn't really have. That self-awareness. Now, that was how I spoke. In fact, I took pride in the fact that in a 30 minute sermon, I could cite 50 Bible verses. I could cover 25 points. I could do all of that. But when this man said this thing to me and his stature as well, the kind of person who was talking to me really made me think. I said, wow. Okay, what's my point? What's my objective when I'm communicating? Do I want to impress or do I wanna impact? Okay. So I really began to think about, and up till today when I get excited, I still, my words still kind of run away from, from me, but I, I'm conscious of it. I'm conscious of it. Yes. To what I've shared this story before. So for you, what is your challenge with communication? What is your challenge with communication? I've heard some of us say, I person, some people say, oh, I'm a shy person. I don't know how to talk. If you're gonna fulfill your purpose, nobody's asking you to be everybody's friend. If you're gonna profit from your purpose, you will have to talk, you will have to talk one way or another. You will have to talk. If you're gonna profit from your purpose, you will have to talk. I've also heard people say, I don't wanna change. I don't want to pretend and talk like I don't wanna be fake. Nobody's asking you to be fake, but you have to understand the audience that you're communicating to, all that you want to communicate to. And be able to present yourself in a way that they will get your message. Because until your message has been received, you cannot say you have communicated. So what's your challenge with communication? Do you really want to profit from your purpose? A day would come when you would have something to offer, and maybe I should move out to my third C. And my third C is commerce. So I started with confidence. Communication and commerce. This third CI should have, it's selling. I'm talking about selling, but I want three C's. Okay? I want three C's, so I'm calling it, commerce and then will come when you have something to sell. Your ability to communicate the value in what you are selling. This is huge. This is massive. There's a lot if you're in the space, where people sell or where people are going to entrepreneurs. One of the biggest challenges entrepreneurs have is messaging. Are you able to communicate the value of what you have to offer? You are convinced that this can help people. You know that if people manage to buy this thing, you have to offer that. if you manage to get this thing into their hands, that it'll do them a lot of good. But are you able to communicate those thoughts, those emotions, and put into words so that when somebody reads your words or listens to your words, the import of the thing you're selling, they're not able to escape from it. It's a growth path for all of us to learn to communicate. Okay, so my thought C is commerce is selling. Whoever you are, wherever you are, you believe something about selling. You have. There's something you, you believe about selling. There's something you believe about selling. If you're a Jesus follower, when it comes to ministry, you, your mindset. You've probably been taught or you probably believe freely. You received freely. You should give. Buy the truth and sell it. Not you do believe something about selling you. You may believe, oh, everybody who sells. People who try to sell anything that has to do with faith are fraud stars. They're trying to make merchandise of the gospel. You do believe something about selling Now I, I am still growing in all these things I'm sharing with you. I dare not, I'm not sharing from the place of the person who has arrived or anything like that. I'm still on my own journey, but a few years ago I came to, I had to deal with my. My, my beliefs about selling because something formed those beliefs. It was when I took some time to think about it that I realized that what I believed about selling was that selling was a thing that desperate people did. I believed that selling was an act of desperation, But where did that come from? It came from my childhood. Because growing up we didn't have much. My parents were very hardworking. At some point, my dad lost his job, and so my mom had to really do everything she could. she had a shop in front of the compound where we lived, but because that was the only place the whole family was feeding from, the thing went down. She had to get a stall in the market instead of selling cold drinks and fruits and whatever, I was helping. I would help her, early in the morning, carry crates of mineral. You know what we call me early night, just some drinks, carry crates of drinks on my head to the stall at the end of the day, I'll go bring them back again. I hated it, but I loved my mom and I had to help her. But I hated it. And in my heart, I was constantly praying to God for deliverance from this, from this, this level of living. Okay? So in my mind, selling was something that people who had no option did. It was an act of desperation. That was what I came to believe I was selling, that if you had a choice, you wouldn't sell. So when I got to the point where I really began to feel that God was moving me, encouraging me to really. Put stuff out there, put my ideas out there and sell something at the back of my mind, it was a battle. It was, it was a real challenge until I had to unlearn those thoughts that I had. I had to learn that selling is a service. Selling is a service. When we sell to people, we are serving them. It says Proverbs, that he that has corn and refuses to sell the people will cost him. He has corner refuse to sell. The people will curse him. So when you have something of value and you refuse to sell it, so how are some ways we refuse to sell? We give it for free. We give it for free. Why is that a problem? Somebody will sell? Why not just give it for free? I'll tell you, I'll give you a few reasons. I'll give you a few reasons why giving away your stuff for for free doesn't help you and doesn't help the people. There was this man walking his dog, you probably heard me tell this story before. And he saw another man with his dog as well they met on the street and they were talking. The first man looked at the second man's dog, and the dog was making some funny sounds. he says to him, your dog doesn't look very comfortable. What's wrong with him And he said, oh, he's fine. Don't worry. And they continued their conversation. He asked him again because the dog kept making the sound. Eventually the man responds and says, oh, the dog is sitting on the nail. the man screams and says, what? It's your dog. You should love your dog. You should look after your dog. Why would you let your dog sit on a nail and do nothing about it? And this is, the point. my response is, it's his nail. He knows what to do. If the nail is painful enough, he will stand up. Now, when we give our stuff away for free, we attract people who are sitting on their nails who are comfortable. they're okay. They're not ready for change, and I'll challenge you. How many books have you got for free that you haven't, that you, you haven't read? Be honest. How many things you watched on? There's so much. You know, we live in an age that knowledge is not the issue. Information is not the problem. You can get a degree, literally, I mean, you can literally get a degree on YouTube, you can study a whole degree on YouTube. All the information is there. So the problem is not, we don't leave. In an age where people do not know what to do, no, but when we get information for free, we don't attach a lot of value just the way human beings are. Even Jesus said, don't cast your pearls before swine. So that is why we sell. We sell so that we attract people who are ready for change. They make a commitment. Their finances and there's an exchange of value because the laborer is worthy of his wages, there's an exchange of value. The person providing the value receives the monetary reward so that they can continue to provide the value that they have. The person who gets the value, it places value on it and uses the thing that they have paid for. And then you see impact. If you wanna see impact in your purpose, you have to sell. I'm a pastor, okay? I pastor a local church, and this is not a slight at all on any of my members, if anybody sees this. So one of the things I've taught in church. With minimal impact, let me put it that way. The same things I've taught coaching clients, and today I'm like the best thing since slice of bread in their life. The same, the same information, the same support, the same opportunities to be accountable, the same thing, but because one set of people paid for it because they were looking for it. They got results. They appreciated it. They valued it. So you would have to overcome whatever challenges you have in your mind about selling if you're gonna profit from your purpose, and that's what We're talking about We're talking about profiting from your purpose. You will not profit from your purpose if you don't provide an opportunity for people to exchange. For that to be an exchange, you have to have something to give. You have to have an offer. you're creating an opportunity for somebody to exchange their money for what you have, so that that thing can solve a challenge, a problem that they have. People are looking for solutions that you currently have Trust me. The things that you have right now, people are looking for you. They're going to bed tonight. Praying, praying and saying to God, if only somebody could show up in my world and help me move from point A to point B, they're waiting for you, but you're probably struggling with confidence. You're struggling with knowing how to communicate the thing that you have, or you're struggling with knowing how to sell. So you have to have what to sell. we sell to attract people who appreciate the values that we sell, the better benefits when they apply the values that they have purchased. Okay, so these are the three Cs I believe. If you're gonna profit from your purpose, you have to master. Number one, confidence. Number two, communication. Number three, commerce. You have to sell. If you don't know what to sell. If you don't have what to sell, I only invite you to my five day purpose driven course creation challenge. At the very least, you will walk away. And you will strike cost creation from your list of possible things that you want to do. You will know that cost creation is not for me. That's the very list that can happen, okay? That's a worst case scenario. So at least you stop wasting your time trying to create courses. But the upside, the good things that could happen is that you could become confident that you have a course idea that you can sell, because I'm gonna help you decide what's your best. Impactful and profitable course idea is I'm gonna help you structure that course. It's five days of literally free coaching. You get feedback from me, you get all of that, you get templates and stuff to work on, and you submit your work and I'll give you feedback on it. So I'll encourage you to sign up. If you haven't, it's gonna be a good one. We've got, currently over 140 people who have signed up, so that's encouraging. please go ahead and sign off. I would love to see you there next week. But thank you for, joining me live. Those of you who have joined live, thank you for the comments. They've been good and encouraging. I'll go back and read them all. Thank you everyone.