Ep. 53 - 5 Reasons People Don't Profit From Their Purpose

In this episode, I explore the key reasons why many people fail to profit from their purpose and how to overcome those hurdles. We discuss societal influences, discovering and leveraging your purpose, and the misconceptions between 'easy' and 'simple.' We also delve into the three essential C's—confidence, communication, and commerce—necessary for turning your purpose into profit. Lastly, I stress the importance of starting now, imperfectly, to make significant progress towards living a purpose-driven, profitable life.

00:00 Introduction: Why Many People Never Profit from Their Purpose
01:23 The Disconnect Between Job and Purpose
01:54 Five Reasons People Don't Profit from Their Purpose
02:20 Reason 1: Not Knowing You Should Profit from Your Purpose
06:02 Reason 2: Not Knowing How to Convert Purpose into Profit
10:27 Reason 3: Confusing Easy with Simple
13:26 Reason 4: The Three C's of Profiting from Purpose
21:13 Reason 5: Never Starting
23:41 Conclusion and Call to Action

Join My Next Free "5 day Purpose Driven Course Creation Challenge" - https://www.ucheokere.com/5daychallenge

Transcript

Dr Uche Okere: 0:00

Why do many people never profit from their purpose? He said to me, how do you know that many people do not profit from their purpose? Well, the evidence is quite, it's quite clear. It's there. I want to ask you how many people do you know are making money comfortably doing the thing that they love? How many people do you know? Are you making money doing the thing that you love? So if money was not an issue, would you still do the job that you are doing right now? I once heard the story of this guy who went to a conference and one of the speakers who was speaking at the conference stood up and began by asking a question. He said to them, if you suddenly discovered that a long lost relative, somebody who you did not know just died. And but they left me a lot of money Let's just say they left you 10 million and you get this check in the post and it's addressed to you and it says, so this so and so person has just died and we saw that your name was in the will and this money is now yours. Would you continue the job that you're currently doing? Now your answer to that question. reveals your purpose for working. It reveals whether you're in a job or you're working on your purpose. The reality is that many people. Live this life where there's a total disconnect between what they do for money and the thing that they feel called to. There's a disconnect between what they would identify as their purpose. The thing that they feel that that is what God has called them to do. The reason for their existence. There's a disconnect between what they do. And that's one thing. So why is that the case? Today, I want to share with you five reasons why people do not profit from their purpose. And I'm also going to share with you solutions and how to deal with those five reasons. And if you like, provide you with some hacks. On how to begin to profit from your purpose, even today, irrespective of where you are in life, irrespective of what your situation is, you can profit from your purpose and you can start today. So let's go straight into it. Number one reason why people do not profit from their purpose is that they don't know that they should profit from their purpose. They don't know that they should profit from their purpose. We live in a society that moves us in a certain direction. So we are born. And we get into education and education in most of the world, especially in the Western world, is about acquiring knowledge, acquiring certifications and qualifications that would place you in a good state to earn money. Tomorrow. Education is hardly about discovering yourself. Education is hardly about looking within you. And identifying your strengths, identifying the thing that you were born to do. So as a result of that, many of us get an education, but we never know who we are. We never discover our identity. We never discover our purpose. We never get to the point where we know our strengths. We never know our gifts. We never really come to terms with the passions that drive us. We bump into our proficiencies. We don't have a process of identifying and discovering what our proficiency is. And so we get to a point in life where we may have a good job because we have a good degree. We have good qualifications, but deep down in our hearts, there's a longing, there's a yearning, there's a hunger for more. We might have achieved success. We might be making money. But we know deep down within us that there is more because we're created for impact Because we're created to fulfill purpose because we're created to experience true success and true success doesn't happen Except within the confines of your purpose So many of us do not know that we should profit from our purpose that there shouldn't be a conflict Between your purpose and the thing that you do to make money as a result of that They never profit from their purpose. So the starting point, the solution, therefore, is to come to terms with the truth. And it is the truth. To come to terms with the truth that God's purpose for your life, the purpose that God has for your life, is not disconnected, is not removed from your survival. It's not removed from your thriving. I shouldn't use the word survival really because God's plan for you is more than survival. It's, it's that you should thrive, it's that you should prosper, it's that you should have more than enough. And that provision, that provision for your success, for your thriving, for your prosperity is made in your purpose. So you have to believe it's that your purpose is valuable enough that your purpose can pay you. You have to believe that your purpose is tangible enough and that there is provision within your purpose. Do not think that your purpose is something that you should just do maybe for charity or just on the side or just for fun. And then you should go on slave in a job that you hate to make money so that you can pay your bills, you can look after your family and you can make a living. No. The starting point of profiting from your purpose is believing that you should profit from your purpose. Until you sort that in your head, until you deal with that belief, until you come to terms with that conviction that you have a purpose and within your purpose is your provision, you will never ever profit from your purpose. That's the number one reason why people do not profit from their purpose. They do not know that they should profit from their purpose. So the second reason why people do not profit from their purpose is that they don't know how to convert their purpose into profits. So it's one thing to believe that you should profit from your purpose. But then the question arises, how exactly do I begin to convert my purpose into profit? How do I do the thing that I feel called to do? The thing that I feel that this was the reason I was born. How do I get people to pay me for this? Because there's no argument. There's no, I mean, we're not arguing here that whether you need money to survive or not. And that's a delusion. Quite some, some people live in as well. They never come to come to terms with the fact that the reality is that you need money. You, you, you just have to accept that truth that you do need money. You do need money and that it's not a bad thing to try to make money that people who feel guilty for making money. People who feel guilty when good money comes to them and as a result, they limit the amount of money that they can attract. But that's not the point I'm making today. You must come to the point and you must learn that there is a connection between your purpose and your profit and it's a simple connection. It's very simple. Very simply, the connection between your purpose and your profit is one word. It's value. It's value. It's value. You must learn that your purpose has to be redefined in your mind in terms of value. You must actually ask yourself, what value do I provide for people? Can I provide for people in the fulfillment of my purpose so that they can pay me for it? What's the value that I can provide? Value often comes in the form of solutions to problems. So the question therefore is what problem can I solve? And you see, your purpose is such that it doesn't really begin to find full expression until it's defined by impact. Your purpose is about impact. Your purpose is not just about you. It's not about just your fulfillment and for you to feel good and for you to feel important and for you to be placed on a pedestal. No. Your purpose is about the difference you make in people's lives. That's what your purpose is about. So you've got to come to the point where you identify, where, where you place your finger on a specific tangible problem that you can solve. Every one of us is drawn to a particular set of problems. Every one of us is drawn. We're passionate. There's something that if we had the power to solve right now. We would eliminate from the world. What is that problem for you? What is that thing that when you see people experiencing it, you're sure you're so pained. You are so disappointed. You don't want that problem to exist in the world. You will change it if you could. What is that problem? Now begin to ask yourself, how do I develop myself to be able to provide a solution to that problem? That is how you profit from your purpose when you identify a problem that your purpose solves. It's one thing though to identify the solution. It's an entirely different thing to be able to package that solution in a way that people can pay you for it. And that's what we call an offer. You need to be able to put that that solution as an offer that people would pay you for. And I teach and I propose and I encourage people that one of the easiest ways to step into your purpose and begin to help people is to create what I call purpose driven courses. Courses that provide a clear solution to a clear painful Problem. Can you package that solution that you have found into a course that people will pay for a course with a clearly defined solution, a course with a clearly defined set of steps that if somebody wakes you up from sleep right now and says, Hey, I'm experiencing this challenge what do I need to do? And you can say to them, right, the first thing you need to do is take this step, take this step thereafter, take this as a third step. And this is a solution that you would find. If you're able to package your solution into a course, you will begin to profit from your purpose. So the first reason why people do not profit from their purpose is because they do not know that they should profit from their purpose. They think there should be a conflict between what they do for money. And the purpose of God for their lives. The second reason is that they don't know how to convert God's purpose for their lives into a tangible solution that people will pay them for. The number three reason why people do not profit from their purpose is that they confuse easy for simple. They confuse easy for simple. One of the questions people often ask me when they're about to come into my coaching program is how easy is this thing going to be? How easy is this course creation and selling and marketing going to be? How is it gonna, is it gonna be for me to get to$10,000 a month selling courses and coaching? And I often turn around and ask them, how much are you making at the moment? And majority of these guys are, who are making maybe 20,000 pounds a year or dollars a year. And I asked them, how easy is it? And many of them are working over 40 hours a week to make that money. But you're expecting it to be easy for you to do something that is going to bring you fulfillment, is going to bring impact, increase your impact in life, so you're touching people's lives, and it's going to help you to even make more money, increase your income, and create real wealth. Why should you expect it to be easy? You must come to terms with the truth that easy does not mean simple. It's simple to profit from your purpose is simple. It's very simply identify value that you can provide in form of a solution package it in a container that people can buy an offer that people can easily buy and market it and sell it. It's very simple. But that doesn't mean it's easy because by design, I'm going to borrow the words of Myron Golden here by design, disruption always follows intention. Whenever you stand up to do something that is out of the norm, that is out of the ordinary, something that not everybody is doing, you should expect some form of opposition. You should expect that there will be some opposition. You shouldn't expect that the first time you try it, it's going to work and it's going to end up excellently. People want to be overnight successes, but that is not how life works. You don't plant a seed of corn today and tomorrow morning you have a massive harvest. You have to water it. You have to wait for the seasons to change. You have to go through the process. So people do not profit from the purpose because they want it to be easy. It's simple. But it's not easy. So you've got to have that mindset. You've got to have a resilient mindset that when you get on this journey of profiting from your purpose, that there will be challenges. There will be things that will come against you, but that you have what it takes to subdue them, to overcome them and to get to the point where you're truly Profiting from your purpose. In fact, you should expect opposition. If you start on this journey and there's no opposition and there are no things coming against you, you should ask yourself, am I doing the right thing? Am I going in the right direction? Because disruption always follows intention. That's my third reason why people do not profit from their purpose because they confuse simple with easy. Number four reason why people do not profit from their purpose is that they struggle with The three C's of profit from purpose. And those three C's are very simply confidence, Communication and commerce. Confidence, communication, and commerce. I dare say, you cannot profit from your purpose if you don't sort these three things out. Number one is confidence. Confidence is very simply a feeling of belief that something is going to happen. A feeling or believe that something is going to happen. You will not profit from your purpose if you're not confident. If you don't, if you don't grow your confidence, you will not profit from your purpose. And the trouble is many, many people expect confidence to be natural to them. So if they feel nervous or if they feel they don't feel like doing something, they use that as a reason not to do the thing. So they get to the point where they discover the message that they can use to help people. They discover the solution that they can offer people, but because nobody ever knows them to communicate this message. Nobody knows them in that particular light. The first time they're about to share that message, they're so nervous. The first time they're about to make that first post on, on Facebook, on social media, they're so nervous. They're so scared. They're so afraid. And as a result, they never do it. But what they don't realize is that everybody experiences a lack of confidence at one point or another in their life. Those who get to the point of profiting from their purpose are those who learn how to take the steps they need to take irrespective of the lack of confidence that they feel. And there are those who learn that confidence is a feeling, but there are skills that you can develop to help you grow your confidence. That it's a feeling, it's something that happens in your emotions, but you can use your body to control how you feel. I've preached hundreds, probably thousands of times. Standing in front of people, different sizes of crowds. I've done that for many, many years. But I tell you the truth, every single time when I'm still about to go up on that stage and share something, no matter how much I've prepared, no matter how much I've prayed, no matter how ready I feel, there's always a feeling, there's always those nerves are always there, there's always that little feeling of a lack of confidence, who do you think you are, Uche? Why would anybody listen to you? Who says that you've got anything new to say? But every single time I step out there, I do it irrespective of the lack of confidence that I may be feeling those who struggle with confidence or never deal with a lack of confidence will never profit from their purpose. So if you want to profit from your purpose, you must grow your confidence. You must grow your confidence. You must grow your confidence. the second C is communication. Communication is very simply the ability to, to, to clearly convey a message or information and you would have to convey your solution to the people who need it, whether it's through the marketing process or through the sales process or even through the delivery of the solution that you have, you will have to learn to communicate. Skill is good. But the extent to which you fulfill your purpose, the extent to which you profit from your purpose or the amount of profits you make from your purpose will be limited by your communication skills. Nobody is born with the maximum level of communication skills. Everybody grows their communication. Yes, you might. Some people have physical impediments that make it a little bit more difficult for them to communicate. When God called Moses, Moses said, oh no God, don't call me. I cannot speak. I stutter. But God still used him. If God provided him somebody who will speak for him, but he still used him. If Moses did not complain, that wasn't going to be a limit for what God was going to do with him. He would have still been able to communicate. God would have still used him to communicate the message. But my point is this, that you shouldn't allow your lack of or your perceived lack of communication skills to stop you from taking the steps you need to take to profit from your purpose. Do what you need to do to improve your communication, but while you're working on your communication, while you're growing your communication, step out there because I've learned. I've learned that you improve your communication, not by constant studying and reading and sitting down in one dark corner of a room somewhere, acquiring more knowledge and learning more things. No, it's by practicing communication that you become a better communicator. By practicing communication, putting yourself in those seemingly difficult situations and communicating those truths that you're afraid of communicating. Put yourself out there. A couple of years ago when I, when I decided to step out and, and start Taking the message that I've been preaching for years in church a message of purpose and profit from purpose I decided to take it outside the four walls of a church I'm beginning to talk to people outside the church through a podcast through a coaching business through my social media People the first time I said, right I'm gonna start a podcast people Came at me some of them not not not in a way of attacking me, but there were questions You never studied this you never you've never done that what makes you feel you can do this or do that You should expect those questions because I started my confidence grew my communication Got better. Your message will improve the more you share it. You will gain clarity. Your message will gain more validation the more you share it. So, let this be your encouragement today. To make that Facebook post. To record that audio. To create that video. Start that YouTube channel and begin to upload videos into it. It will only get better. It will only get better. So, that's the second C. And the third C is commerce. I wanted three C's. Otherwise, I would have said selling. Your ability to sell will limit how much you profit from your purpose. The Bible says, he that has corn and refuses to sell the people will curse him. Now you must get to the point where you are freed from every fear of selling you, where you're freed from every wrong concept of selling. There are people who think that selling is something you do to people. If you must profit from your purpose, you must come to terms with providing value. for exchange for monetary reward, you must come to that point. Otherwise, how are you? How does it make sense? How does it make sense that you've got this value to provide and you're providing it but then you are on the side on the side you are doing a job that you hate to make money so that you can fend for your family so that you can look after yourself. How does that make sense? Help me square this circle. It doesn't make sense to me. That cannot be God's design that you are in a job that you hate But you've got this gift of value that you can use to help people There's nothing wrong in being paid for the solutions that you provide People need the solutions that you provide and do you know that when you begin to charge for your gifts when people begin to pay you For your value that you provide it frees you up to do more you you you begin to offer it at a sustainable level and your impact increases. So confidence, communication, and commerce. It must come to terms with these three C's. If you must profit from your purpose, those who profit from their purpose, come to terms with these three C's. And the final reason why people do not profit from their purpose is because they never start. They never starts. I know people who are in perpetual learning mode. They're always buying one new course. They're always signing up to one new coaching program. They're always learning, learning, learning, learning every day. But they have never started. They're waiting for the perfect conditions. They're waiting for the day when, when they launch, everything becomes perfect, but I've got news for you. That's not going to happen. You will experience disruption. You will experience challenges. So the earlier you start, the better you deal with those challenges and the sooner you begin to profit from your purpose. Some people never start because they're afraid of what people will say. They're afraid of failing. Maybe they failed in the past and so they don't want to experience the pain of failure again. People ask me, Uche, what if it doesn't work? They want guarantees. I don't know. I cannot give you any guarantees. I cannot give you any guarantees that if you create a course today, if you, if you, if you launch a coaching program today, if you begin to help people today and ask money for it, that is, that is going to blossom and it's going to succeed and you're going to make a lot of money and nobody makes you that guarantee. But there's a guarantee I can make you that if you never start, you will never find a thing that would work. You will never find a thing that will work. The earlier you start, the earlier you discover the thing. That will not work so that you can pivot to the next thing and that's how you discover that which would work. Those who do not profit from their purpose, many of them never ever start and that's one reason. Where would you be today if you started six months ago? Where would you be if you started 12 months ago? Where would you be in 12 months time if you start today? If you make a decision today and make that Facebook post and create that YouTube channel. And start recording those YouTube videos, those messages on your heart, begin to put them out there, begin to study that problem that you feel God has called you to solve, and begin to actually go out and help people to solve that problem. Where would you be this time next year? I don't know, but you could be in a much, much better place in terms of your impact, in terms of your income, and in terms of your influence. I don't know where you would be if you start today, but I know where you would be if you do not start. You'd be exactly where you are. These are five reasons why people do not profit from their purpose. Number one, they do not know that they should profit from their purpose. They accept the condition where there's a conflict between what they do for money and their purpose. Number two, they don't know how to convert their purpose to profit. They don't know that the link is value and solutions to problems. Number three, they confuse. Simple for easy. They do not expect difficulties. They want it to be easy, but we don't have any guarantees of ease. Rather we have a guarantee of simplicity. Number four, they struggle with confidence, communication, and commerce. And finally they never start. And as a result, they never profit from that purpose, but hopefully. My prayer for you is that you are not one of those people that you will start somehow, start somehow, start imperfectly, start with what you already have, and let's see where you would be in 6 months time, in 12 months time. God bless you if this blessed you, leave a comment below, let me know that it was good for you. God bless you.