Ep. 52 - Turn Your Message into a Profitable Course

In this episode, I'm speaking to two key groups: ministry leaders who know their message isn’t making the impact it should, and Jesus followers seeking clarity on their God-given purpose. I'll introduce my 'Sermon-N Framework,' a step-by-step guide to converting your messages into impactful, purpose-driven courses. Whether you're a pastor wanting to extend your influence or someone aiming to discover and package your divine message, this guide will help you create biblically rooted courses that generate real-world impact and income. Learn from my extensive experience as a pastor and academic to align your work with God’s purpose and profit from your gifts.

00:00 Introduction: Who This Video is For
00:50 Discovering the Sermon-N Framework
01:57 The Birth of the Sermon-N Framework
03:42 What is a Purpose Driven Course?
06:25 Steps to Create a Purpose Driven Course
07:00 Selecting and Structuring Your Course
12:51 Marketing and Launching Your Course
16:50 Offering a Compelling Learning Experience
18:32 Next Steps and Conclusion

Join My Next Free "5 day Purpose Driven Course Creation Challenge" - https://www.ucheokere.com/5daychallenge

Transcript

Dr Uche Okere: 0:00

this is for you if you fall into one of these two categories. Number one, you're a person in ministry. So you're a pastor or you're a ministry leader. You're doing ministry in one form or another and you know the message that God has given you for your world. But you know that that message isn't quite making the impact that God has told you that it would make yet. So you want that message to go beyond your current spheres of influence, then this video is for you. Secondly, you're a Jesus follower, but you don't quite know what message it is that God has given you for your world. So you're not very sure of your purpose yet. You're still asking questions. You're probably in a job right now and you feel stuck in that job. You don't feel fulfilled, but there's a passion in your heart. There's a desire in your heart. You're convinced God has something for you in the world, but you don't quite know what that is yet. This video is for you, because in this video, I want to share with you my"SERMON-N Framework" for creating"Purpose Driven Courses" and why they really work. How can this help you? This can help you whether you're in the first category or the second category of Jesus followers, because number one, it will help you discover my"Sermon-N" framework and how you can package your message into a purpose driven course that can begin to make a real impact in the world and also create income for you. And if you're the Jesus follower who isn't quite sure of their message yet, this will show you also how you can discover what your message is and how you can put that message together and begin to make a difference in the world. Now, if we haven't met, my name is Dr. Uche Okere. I am a pastor. I am also a university academic with over a decade's experience of creating impactful and profitable courses, both professionally and also in the church circles. I also coach Jesus followers, helping them align what they do for money with God's purpose for their lives. So how did I stumble on this"Sermon-N" framework? This framework was born out of my own desire to see the message that I believe God has given me as a pastor, make an impact beyond the four walls of our church. And considering the fact that I have had some academic training, I've had some training in developing courses. I put that together with the passion that I have always had in my heart, which is a passion to see people become everything that God wants them to be. Because John 10:10, Jesus said, he came that we would have life and have it to the fullest, So that's always been my desire for people to maximize their potential, maximize God's call on their life. So that's how the"Sermon-N" framework. Came about and it's something I've used myself to create courses that have made a difference in people's lives and have become the foundation of my coaching programs. So again, this video is useful for you, if you are a Jesus follower who has a message, you know, your message, but you know, that message isn't quite making the impact it can make yet. It's not going as far as it can go yet. Or you're someone who doesn't quite know what the message is that God has given you for your world. Hang around for the next few minutes because I'll share this framework with you and it can be the start of a real journey where you begin to take this message that God has given you to the point where it makes impacts like you've never seen before. Your influence for the kingdom of God increases and it also brings significant income into your life. So let's look at my"Sermon N" framework. As it says here, it's very simply a step by step guide for pastors, ministry leaders, and purpose driven Christian professionals. I suppose the first place to start is really to ask, when I say"Purpose Driven Courses", what do I mean? What is a purpose driven course? A purpose driven course is a biblically rooted course. So that's the first thing it's rooted in the word of God, because I believe that all truth is God's truth. If you're a pastor, you know that every Sunday you stand up in front of your people and you present truth from God's word, principles that if applied can make a real difference in people's lives, not just in their spiritual lives, but in their finances, in their relationships, in their health, in every area of their life indeed. So purpose driven courses are based on the principles that are rooted in the word of God. They're brilliantly structured. I'll talk a bit more about that and they are boldly impactful. Purpose driven courses are not about information. They are about impact. And, they turn messages, into movements. Because as you would see, it's not just about the learning and the impact that ends with the course, but through a purpose driven course, the aim is that It becomes the foundation of your business through which you create a community of people that you really, really serve and continue to lead on that journey to become everything that God wants them to be. Purpose driven courses also help turn wisdom into wealth. So the wisdom from the word of God and purpose into profit. I am big on purpose driven profit. In fact, I have a book on purpose driven profit, and it's the concept that God has given you and I a gift, and his intention is for us to profit from our gift so that our work should be aligned with God's purposes for our lives. How we make money should be aligned with God's purposes for our lives. So purpose driven courses are a product of this concept of this idea that God wants you to profit from your purpose and not be stuck in a job that doesn't fulfill you, doesn't satisfy you, doesn't use your potential in which you are grumpy every day and you are not enjoying. God wants you to enjoy your work. He wants you to do meaningful work that will make a real difference in people's lives. So, as we look through this guide, you would see that the Sermon N framework will help you identify if you already have a message, if you already have sermons as a pastor to help you identify the right sermons to choose that you can turn into courses to show you how to structure your message for maximum impact, and also how to package price and promote your course so that it can sell successfully. Okay, because this is also about turning your purpose into profit. And just to say that if you don't have your message yet, the Sermon N framework would also help you identify what your message is. So there are seven steps and you can see the acronym there. S E R M O N N,"Sermon-N". Okay, so N stands for Select, select a sermon with a clear transformation. Number two, engage by breaking the sermon into an easy to follow structure. Number three, refine the message by repurposing it into engaging course content. Number four, market it to the right audience with the right messaging. Number five, offer an interactive learning experience. Number six, navigate a successful launch strategy. And number seven, Next steps. So where this all begins is the selection of your message or the identification or discovery of your message. Not every sermon, not every message will be suitable to be transformed into a purpose driven course. Messages that will be suitable to be transformed into purpose driven courses will be messages that have a clear and identifiable problem that they address. So there will be a real problem that that message message. Addresses. So is it a problem? For example, I've used an example here about fear. Is it a message that addresses fear in people's lives? And you bring up principles from God's word on how to overcome fear. I preached a sermon series on"The Kingdom of God", and that was addressing the problem of people stuck in jobs that they do not love. And that was what that sermon series was addressing. And I converted that sermon series into a course, which I call the purpose to profit roadmap. So in addition to addressing a tangible problem that someone would also have a powerful solution based on biblical principles. It's not just about identifying or agitating the problem. It will have a solution. Okay. It will have a clear solution to the problem that it has identified, and then it will have a clear practical steps that people studying the course can take so that they can get at the solution that you have provided. Okay. So like I say here, I turned my sermon series on the kingdom of God into a course on how to profit from your purpose and it became the foundation of my coaching business, which, I run today. I can tell you a bit more about how that happened and how that happens. Okay. So what you need to do, if you come on the program, what we will do, if you have a message already, if you have messages already, so review your past sermons and to assess them using some tools that we've designed following this, structure, and we will identify the most suitable one that can fit the purpose driven course framework, and we begin to work on it. If you do not yet know what your message is, then we will talk about discovering your gifts. That's where we will begin from because you do have a gift. Your gift is your inherent equipping to fulfill your purpose. It's the thing that God has given you so that you can fulfill your purpose. So we will explore that. We've got tools and frameworks that, that we will use and explore your knowledge, your passions, your proficiencies, your experiences, and the thing that you have seen results in, in your life already. And through that, we'll come up with a message that can be turned into a purpose driven course. So once we've selected the appropriate message for you to turn into a purpose driven course, the next thing that we will do is we will structure that course because the key thing about courses and why courses are better than, for example, books in achieving results is because they provide a clear structure, for people to go from point A to point B. So we will put that course into a logical progression from problem to solution and an easy way to do that is to identify clear learning outcomes and then following the learning outcomes produce modules and lessons and activities and interactive activities and so on and so forth and tools that your learners would have to engage with to give them clarity so that they can take the steps that they need to take. So we will come up with a unique framework for your course. Don't worry about it. If you don't have one yet, but based on the revelation that you have received from the word of God and the solutions that you have, we will come up with a framework based on those principles that would help your learners to go from problem to solution. Okay. So my how to profit from your purpose course is delivered as a"3D Framework". And it's discovered your gift, develop your gift into a thing of value and thirdly, deploy your gift and we'll come up with a framework for your course as well. after we've selected your course and structured it, we will now refine and repurpose your content. Sermons and messages are usually one directional. So it's from one person speaking to a number of people who just sit down and receive it without really engaging with the, thing that is being, being provided, but your course has to be interactive. The reason courses are consumed way more than books and completed way more than books is because, they are more interactive. In fact, there is evidence that video courses have at least a 50 percent higher completion rate than books. So while it's good to write books, if you really want to see impact, if you really want to see change in people's lives through the message that God has given you, then create a course first, write and develop a purpose driven course first. And based on the results that you get from the course, you can go ahead and write your book. So we will go ahead to repurpose that content into videos, we'll create worksheets, downloadable PDFs and so on. Whatever is needed for your course, we will make sure we produce it. For my course for example, we developed some specific, we've used AI. So we've developed some specific GPTs that you can put in some information into it and it will produce some ideas for you on what, um, what you're looking for. So for example, I've identified a couple of those here. So I have the gift identification matrix, in my purpose driven or how to profit from your course. Purpose course. And also I've got the gift impact maximizer as part of my course, and we will come up with those for your course as well. And then we will go on to. The fourth step, which is M will market your course to the right audience. Now, the point of creating a purpose driven course is to present it before the people for whom you've created this course so that they can access it and it will begin to make a real difference in their lives. in their lives. There are a few things that are critical for this fourth step. Number one, you need to know exactly who your course is for. If you design a course for everybody, then you have designed it for nobody. You would agree with me for example, depending on where you're watching this video, you would have seen many other people offering course development, um, coaching or trainings, but they did not appeal to you. This is appealing to you because I'm talking to you as a Jesus follow. I'm talking to you as a pastor, as a minister, because my message is for you. My offer. is for you. You are my audience and I'm targeting my message directly to you. Now you will have to do the same thing for your course as well. Okay. Even if your message is on fear, for example, you may need to maybe target teenagers. You may need to look at single mothers. You may need to look at men over 40, depending on where your heart leans and where you feel that God has called you to, that is how you make maximum impact because you know exactly who it is you have been called to. Even Jesus knew that, didn't he? He knew who he was called to serve. You too would need to know who you're designing your course exactly for. And then we would craft a clear measurable promise. What is the gain? What will people get from studying your course? What will people get from buying your course? What is the clear outcome? They know what the problem is, but what is it you are offering? So I'm offering you, for example, that I would help you create your purpose driven course. I will help you turn your message into an impactful and profitable course. I would help you discover what your message is if you do not know what your message is yet. All right. So you will need to have your own clear and measurable promise as well. And then because we want this course to go as far as possible. We will need to identify the appropriate platform for you to sell your course on. We live in very interesting times and we are blessed that you can be in any location of the world and serve people around the world. I live in the middle of England, but right from here, I serve people in New York, America. I serve people in Africa. I serve people all across the United Kingdom. And you can do the same as well, but we need to find the right platform for your course so that you can begin to promote it and market it, either organically on social media without paying for ads yet, or if you're ready to start paying for ads, using the right frameworks and structures for advertising those courses so that they can get in the hands of the people that you have designed the courses for. So like we said before, you will have to avoid selling to everybody. We'll make sure that we have a specific audience that you're selling to so that when they hear the message that your course is offering, they would know that is for them. One of the things I often come across as I talk to people, who want to come on my coaching call is people say, Oh, as soon as I saw your ad, or as soon as I saw your message, I knew that was an answer to my prayer. In fact, even just yesterday I was on the phone to a current client and he was saying to me, once again, I am so convinced that God sent me to come on this program because after um, our last coaching call, the things we talked about, we've really made some movement. My wife and I, we've really made some movement and seen some significant improvement. So this is what happens when you have a clear message, you know, the problem it is you're solving. And you know the specific person or type of person that you're solving that problem for, right? Let's move on. So step five is that you would offer a compelling learning experience. Now this means that there should be no unnecessary information in your course because the idea here is to guide your learners from the problem that they're currently experiencing to the solution that they're dreaming of, that they're praying for. This is not about information. There's a lot of information today. Okay. There's virtually nothing you cannot study or learn on YouTube, but you wonder why people see have Problems. People have problems because people are looking clarity. People are looking for accountability. People are looking for encouragement to take the steps that they need to take. That is what your purpose driven course will provide them. We will make sure that we build into your course, tools, interactive tools, worksheets, discussion forums, opportunities, whatever that would encourage your people to take the steps they need to take so that they can go from the place of discomfort, of pain, the problems that they're experiencing to the point where they experience the dream that they have. Then we will launch your course. Okay, after all the preparation, we've got your course ready. We've got the platform set up. We will launch your course. We have a structure that we will use to launch your course to make sure that it's risk free. So it doesn't put you in any financial risk. If you're currently in a job, it doesn't risk your finances. You launch it in a safe way and in a sensible way that in fact you can start earning from your course even before you launch it. Okay. We have a well defined structure that we follow for that. And finally The seventh step is next steps. And this is really, really important because the idea of a purpose driven course, it's not just that you want learners to come and learn and go away from you forever. No, you want them to learn and remain with you because it's very unlikely that your course will bring them the final solution that they need. So. we would build something on top of your course. What are the next steps for your course? when people complete my course, for example, they have the opportunity to come on to my coaching program where we continue to work on the development of their gift and deployment of their gifts. You will also have to think of something like that. It may be, um, an additional course at a deeper level or at a higher level. It might be a coaching program. It might be a community that you build so that people who have gone through your course, experience the transformation that your course brings to them, can stay together and continue to grow with you, that is how you make the impact that you know that God has called you to make. And also you create the income that you can. So that is my Sermon N framework. I hope it blesses you, depending on where you've seen this video, there might be a button below where you can book a call and we can talk about how we can work together to bring this to reality in your current situation. Whether you're a Jesus follower who currently knows your message or you're not quite sure of what that message is, we will discover it and then we will develop it into a purpose driven course through which you can make significant impact for the kingdom of God. Your influence for the kingdom of God can increase. And also you can see your income increased all to the glory of God. God bless you. And thank you for watching. Bye bye. I look forward to hearing from you.